How do you manage all of your social media marketing tasks?
It can be overwhelming to consider all the daily tasks that social media marketers must complete, from content creation and publication to analytics and reporting.
Fortunately, many fantastic social media management tools are available to assist. These tools can help you streamline your workflows, save time, and ensure that your content reaches the right audience at the right time.
However, how do you choose which product to use?
With so many great social media management tools available, we thought it would be a great idea to highlight the top 21 to help you choose what’s best for your business.
The 21 most effective social media management tools
The tools are not arranged in any particular order, and they are all excellent in their own right. If there’s a reason you like a tool that I didn’t mention, please share it in the comments section so that others can learn more about it.
Buffer is an easy-to-use, streamlined social media management platform that small businesses and individuals rely on to drive meaningful engagement and results on social media.
Buffer’s product suite helps with publishing, engagement, analytics, simple landing pages, and team collaboration. It is thoughtfully designed and fine-tuned to help social media marketers and teams work more efficiently and effectively.
2. Zoho Socials
With Zoho Social, you can schedule unlimited posts, monitor what matters, and create custom reports to analyze your social media performance.
You can schedule posts on Zoho Social for times when your audience is most active. Please select from our best-time predictions, or design your publishing schedule. It lets you visualize your content pipeline by providing an intuitive publishing calendar that allows you to organize your posts however you want. Distribute your posts over time to ensure that your audience is never bored.
Learn about your target audience and how they interact with you on social media. Use pre-built reports or create new ones from scratch based on the statistics that are important to you.
Limited Free plan. Paid plans begin at $49 per month and include a 30-day free trial.
Hootsuite, the world’s most comprehensive social media management tool, is used by over 18 million people and over 800 Fortune 1000 companies. There’s a reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, track social ROI, run social media ads, and much more.
People like Hootsuite because it is a comprehensive platform that allows them to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
4. Sprout Social
Paid plans begin at $89 per user per month and include a 30-day free trial.
Sprout Social, like Hootsuite, combines several social media tools into a single platform, from social media scheduling to monitoring to reporting.
Sprout Social is one of the few social media management tools with customer relationship management (CRM) capabilities. A comprehensive profile of your customers allows you to serve them better and build stronger relationships with them.
One-of-a-kind value: The most common compliment I’ve heard about Sprout Social is its incredible reports. Many social media managers were so impressed with the reports that they downloaded and sent them to their managers or clients without editing them.
5. Agora Pulse
The cost is zero. Paid subscriptions begin at $99 per month.
Like the social media management platforms mentioned above, Agora Pulse is an all-in-one social media platform with scheduling, responding, and reporting capabilities.
Unlike the others, Agora Pulse offers several unique features, such as competitor analysis and Facebook contest apps, at a very reasonable price.
Plans begin at $29 per month with a 14-day free trial.
Sendible is a social media management tool for agencies with multiple clients. Sendible, in addition to the features provided by social media management tools, allows you to customize your dashboard to attract new clients.
Sendible offers impressive integrations, including the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those seeking to save time on repetitive tasks.
eClincher, like most social media management tools, lets you schedule and publish posts, respond to social messages, and track your social media performance.
The ability to auto-post with smart queues and RSS feeds, have a media library for your images, and search for social media influencers distinguishes eClincher from other tools.
8. Social Pilot
Plans begin at $30 per month and include a 14-day free trial.
Description: I like how Social Pilot combines many social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard at a low cost. I believe it is ideal for agencies that work with multiple clients because of its client management feature.
Unique value: Social Pilot curates and recommends content from various industries (including technology, education, and health and fitness), which is helpful if you want to find relevant content quickly.
Another helpful feature is its white label reports, particularly useful for agencies.
Price: A free plan is available, with paid plans beginning at $39 per user per month (14-day free trial)
CoSchedule makes a simple claim: it has the best marketing calendar. This is reflected in its pricing, which is free for primary calendar access – users who want more features must contact the Sales team. You can use CoSchedule to manage and collaborate with your team on social media posts, content, events, and tasks.
CoSchedule’s unique value is ideal for marketers who want to organize all their projects (social media, content, events, emails, and so on) in one place. Their ReQueue feature automatically finds the best posting times for you and fills gaps in your social media schedule with your best posts.
MavSocial is a social media management tool that focuses on visual content. MavSocial can also manage your Facebook ads for the more expensive plans.
MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos, in addition to the standard features (such as scheduling, monitoring, and reporting).
MavSocial can also help you repeat your social media posts for a set period.
Crowdfire has been steadily adding new features over the years. Aside from scheduling content, it also lets you manage your Twitter account (follow and unfollow) and recommends sharing articles.
Crowdfire differs from most social media management tools in that it allows you to connect your blogs, YouTube channel, and online stores, and it will create social media posts for every update on your sites.
SocialBee is a social media management tool that claims to generate more leads with less effort. Its core features enable users to add, organize, and share content across multiple social channels from a single location (and it even integrates with Buffer).
One of SocialBee’s most popular features is the ability to recycle evergreen content while keeping it fresh with post variations. You can use SocialBee to post consistently while maintaining a balanced mix of content across all categories. Furthermore, the quality of support is a valued asset of SocialBee.
13. Post Planner
Post Planner aims to assist social media marketers with three critical tasks: finding high-quality content, planning the ideal publishing calendar, and posting consistently. It curates and rates content suggestions and allows you to create a schedule based on content type (more below).
Post Planner’s Find tool makes it extremely simple to find content that has been shown to engage people. In addition, rather than simply selecting time slots in your schedule (to form your sharing plan), you can choose the content type for each time slot, and Post Planner will fill the spaces with the appropriate content. (Posts can also be scheduled outside of this plan.)
Price: There is no charge for the free plan; paid plans begin at $19.99 per month.
Tailwind is a social media management app for Pinterest and Instagram. Tailwind provides recommendations for improving your Pinterest and Instagram performance and assisting you in scheduling posts, monitoring conversations, and measuring results.
Tailwind is significant for Pinterest and Instagram marketers because it offers a variety of features unique to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
Later, unlike most social media management tools, it focuses primarily on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
Later’s strength is its visual content calendar, which allows you to quickly drag and drop images to schedule them. It also has a free link tool that you can use to link to a shoppable Instagram feed or various websites and blog posts on your Instagram profile.
Sprinklr’s suite of products for enterprises to connect and serve their customers across any channel at scale includes social engagement. It enables enterprise teams to effectively collaborate, reach, listen to, and engage customers across over 25 social channels. There is no pricing page on their website, but you can request a demo.
Oktopost is a social media management platform for B2B marketers looking to generate leads through social media and quantify the business value of their efforts. Oktopost has the tools most B2B marketers want, from social media management to promotion and employee advocacy. To learn more, schedule a demo with their team.
Brandwatch’s social media management tool, formerly Falcon.io, combines everything social media marketers need in a single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder. You can get in touch with the team by scheduling a demo.
HubSpot’s social media management tools are included with their all-in-one marketing software, which costs $50 per month. Because HubSpot combines all of your marketing efforts (including social media, email, SEO, and CRM) into a single platform, you can easily compare your results across marketing channels and calculate your social ROI. A full demo of Hubspot’s marketing suite is available here.
Khoros (formerly Spredfast) is social media software some of the world’s largest corporations use to manage all aspects of their social media presence.
Reputation (formerly NUVI) provides real-time data visualization and social media insights to assist you in making social media strategy decisions. It also gives you the tools to effectively publish and engage on social media.
What is your preferred social media management tool?
Social media management tools come in various shapes and sizes, and which is best for you depends on your social media goals and needs. I hope I’ve mentioned at least one tool that might be useful to you, and I’m sure this list only scratches the surface of the social media management tool ecosystem.
If your favourite tool is not on the list, please tell me what you like.