In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.
Customer-winning Marketing Tools
There are a number of tools that are extremely helpful in building lasting customer relationships and producing results in the long term. I’ve listed five of the most customer-winning tools below: 1. Marketing Automation Software While I use Hubspot in my marketing department, I’ve also used other tools such as Marketo and MS Office 365 365 to produce beautiful and engaging content for my clients. For example, we developed a content calendar for a client that required just a few simple emails to schedule the content to be published on a regular basis. Marketing automation software such as Hubspot is important because it provides me with all of the tools I need to create new content without having to leave the platform.
Content Marketing Tools
It’s no wonder that such a large portion of entrepreneurs — from small business owners to medium-sized companies — are using tools to help their businesses succeed. These can include Blog tools to help you build a platform on which to publish posts (rather than only rely on e-mail to communicate with customers) Social media management tools to track your time and visitors, manage followers and share content (or, as you can see here, collaborate with colleagues using a portal to share different angles and insights). Optimization tools to optimize the frequency and quality of content based on a strong audience’s persona. Video marketing tools to teach customers a “vow to click” to learn more about a product or service.
Email Marketing Tools
Let’s start with the list of top email marketing tools to choose from. I love that there are so many good tools out there and that people continue to find new ones to add to their toolbox. You could spend days researching and learning about these tools, but for now, let’s just take a look at the top five email marketing tools: 1. Campaign Monitor (cM) cM is an easy to use tool for managing email marketing campaigns. It includes an elegant drag-and-drop interface to add lists, send emails, track results, and report to go along with an intuitive landing page. It’s the all-around best email marketing tool for novices and experts alike. 2.
Social Media Marketing Tools
If you’re looking for social media marketing tools, take a look at a tool like Buffer, which allows you to schedule posts and stay on top of all the social media platforms you’re using, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. UserActivity.com is another resource that will help you with some of your social media efforts. It offers features like review monitoring, integrated analytics, news, marketplace news and media, video sharing, social share buttons, sharing through email, personalization, personal dashboard, user profile page, social event calendar, and more. Intelligent Capture allows you to track customer and prospect activity.
Content Optimization Tools
We’ve selected five top content marketing tools that are extremely user-friendly and affordable, including two tools from top publishers: Google Analytics and FeedBlitz. Other examples include Buffer for social media promotion, PostIn for tracking website submissions, and Publishly for publishing your content directly to Google Search Console. FeedBlitz Online Marketers: This tool is ideal for increasing your daily-user numbers and increasing your web traffic. The service’s curation feature lets you create schedules that can be adapted to your business needs. The design of the site is also extremely eye-pleasing, making it more comfortable to use than many of its competitors. Simple To Use: FeedBlitz is a very simple tool.
Choosing which tools to implement is hard work. Because many of them are relatively new, it can be hard to keep track of all of the ways they fit into your marketing strategy. As an example, I could have a list of tools in my work inbox that, together, can help me more effectively connect with my audience and provide them with a seamless and consistent experience across all of my marketing channels, such as email, social media, website and so on. But then I would have more tools to keep up with, which is a good thing — but one I’d be less likely to use because I can’t keep track of them all. The key is to narrow your focus and only work with the tools that you already know you can successfully use.